
Quartz reports that traditional milk sales slumped 17% in 2016 alone. The incident comes as more of a shock considering declining milk consumption in the US in favor of alternatives. States affected by the milk ruse are Alabama, Arkansas, Connecticut, Florida, Georgia, Iowa, Illinois, Indiana, Kentucky, Louisiana, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, North Carolina, Nebraska, New Jersey, New York, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, and Wisconsin. So far only one allergic reaction has been reported, and no hospitalization was required. The non-almond milk recalled applies to quantities with a use-by date of September 2, 2018.

"People who have an allergy or severe sensitivity to milk run the risk of serious or life-threatening allergic reaction if they consume these products," the agency wrote in an announcement. It's a little strange to think of the recall - which is active in 28 states - as something to prompt fear akin to a parasite outbreak, but the FDA makes clear that it's strictly for people who have milk allergies, many of which can be quite severe:

The possibility of Almond Breeze flooding the market with accidental dairy milk is bad news for vegans and people with dairy allergies. Now, almond milk is getting swept up in the mix, albeit for much different reasons: Almond Breeze, a major purveyor of the popular dairy milk alternative, has announced a recall of 150,000 half-gallon cartons of its refrigerated vanilla almond milk, over fears that it might contain actual milk from a cow. Food recalls have been occurring at a startling clip in recent weeks, with Goldfish and McDonald's and Trader Joe's salads hit with food-born illness outbreaks.
